IMPERA COSMETICS
Privacy Policy
Publication Draft

Last Updated: July 18, 2026

Welcome to IMPERA COSMETICS ("IMPERA", "we", "our", "us"). We are committed to protecting your privacy and ensuring that your personal information is handled responsibly, transparently, and securely.

This Privacy Policy explains how IMPERA COSMETICS collects, uses, stores, shares, processes, and protects your information whenever you visit www.imperacosmetics.com, purchase products from us, communicate with us, participate in promotional campaigns, or otherwise interact with our services.

This Privacy Policy applies to:

• Our website
• Mobile devices accessing our website
• Orders placed through Shopify
• Orders placed through Amazon, Flipkart and other marketplaces
• Customer support
• WhatsApp communications
• Email communications
• SMS communications
• Reviews
• Loyalty Programs
• Promotional Campaigns
• Analytics
• Advertising
• Cookies
• Future digital services offered by IMPERA

By accessing or using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, disclosure, and processing of your personal information as described herein.

1. WHO WE ARE

IMPERA COSMETICS is a premium cosmetics and beauty brand owned and operated by:

Apexline Marketing

Delhi, India

Email:
support@imperacosmetics.com

Customer Support:
+91-9899987909

Website:
https://imperacosmetics.com

Throughout this Privacy Policy:

• "Company"

·        "IMPERA"

• "We"
• "Us"
• "Our"

all refer to Apexline Marketing operating under the IMPERA COSMETICS brand.

2. OUR COMMITMENT TO YOUR PRIVACY

We believe privacy is a fundamental right.

We are committed to:

• collecting only necessary information
• processing your information lawfully
• keeping your information secure
• never selling your personal information
• being transparent about how your data is used
• allowing you to exercise your privacy rights where applicable
• continuously improving our privacy and security practices

Our goal is to maintain your trust by protecting your personal information using industry-standard security measures and responsible data governance.

3. APPLICABLE LAWS

Depending on where you are located, your personal information may be protected under one or more of the following laws and regulations:

India

• Digital Personal Data Protection Act, 2023 (DPDP Act)
• Information Technology Act, 2000
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules

International Visitors

Where applicable, this Privacy Policy has been drafted with consideration of internationally recognized privacy principles, including:

• General Data Protection Regulation (GDPR)

·        UK GDPR

• California Consumer Privacy Act (CCPA)
• California Privacy Rights Act (CPRA)
• Brazil's LGPD
• Other applicable consumer privacy regulations

Where local laws provide additional rights or protections, those rights shall apply to residents of those jurisdictions.

4. DEFINITIONS

For the purposes of this Privacy Policy:

Personal Information means any information capable of identifying an individual directly or indirectly.

Examples include:

• Name
• Email
• Phone Number
• Address
• Billing Information
• Shipping Address
• Device Identifiers
• IP Address
• Cookies
• Online Identifiers

Sensitive Personal Information

Where applicable under law, this includes:

• Financial information
• Government-issued identification (if ever required)
• Payment credentials
• Authentication information

Payment information is generally processed directly by certified payment processors and is not stored on our servers.

Processing

Includes collecting, storing, organizing, modifying, analyzing, using, transferring, sharing, deleting, or otherwise handling personal information.

Cookies

Small files placed on your browser that help websites remember preferences, improve functionality, analyze traffic, personalize experiences, and measure advertising performance.

5. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of information.

A. Identity Information

• Full Name
• Username
• Customer ID
• Loyalty ID

B. Contact Information

• Mobile Number
• Email Address
• Shipping Address
• Billing Address
• City
• State
• Postal Code
• Country

C. Order Information

• Products Ordered
• Cart Items
• Wishlist Items
• Coupons Used
• Gift Cards
• Loyalty Rewards
• Discounts
• Order Value
• Refund Requests
• Returns
• Exchanges

D. Payment Information

Payments are securely processed through authorized payment partners.

Depending on your payment method, payment processors may collect:

• Card Details
• UPI Details
• Net Banking
• Wallet Information
• Transaction ID
• Payment Status

IMPERA does not store complete debit card or credit card numbers.

E. Device Information

When you visit our website, we may automatically collect:

• Browser Type
• Browser Version
• Operating System
• Screen Resolution
• Device Model
• Device Type
• IP Address
• Language
• Time Zone
• Referral URL
• Pages Visited
• Session Duration

F. Website Usage Information

We collect information regarding how visitors interact with our website.

Examples include:

• Pages viewed
• Products viewed
• Search queries
• Clicks
• Scroll depth
• Mouse movement
• Session duration
• Navigation patterns
• Form interactions
• Exit pages
• Purchase funnel
• Cart abandonment

This information helps us improve website usability, optimize performance, detect technical issues, and enhance the customer experience.

G. Communication Information

When you communicate with us, we may collect:

• Customer support messages
• Emails
• WhatsApp conversations
• Social media messages
• Reviews
• Feedback
• Survey responses

H. Loyalty Program Information

If you join our loyalty or rewards program, we may collect:

• Reward Points
• Referral Activity
• Birthday (if voluntarily provided)
• Purchase History
• Redemption History
• Membership Tier

I. Marketing Preferences

We may collect your preferences regarding:

• Email Marketing
• SMS Marketing
• WhatsApp Marketing
• Promotional Notifications
• Product Recommendations
• Wishlist Preferences

J. Marketplace Information

If you purchase through Amazon, Flipkart, or another marketplace, we may receive information necessary to fulfill your order, such as:

• Marketplace Order ID
• Shipping Details
• Customer Name
• Contact Information
• Delivery Status
• Return Requests
• Customer Support Communications

We only receive the information that the marketplace shares with us to process and support your order.

6. HOW WE COLLECT YOUR INFORMATION

We collect personal information in several ways depending on how you interact with our Services.

A. Information You Provide Directly

You may voluntarily provide personal information when you:

• Create an account
• Place an order
• Subscribe to our newsletter
• Contact customer support
• Join our rewards or loyalty program
• Submit a product review
• Participate in contests or giveaways
• Complete surveys
• Fill out forms on our website
• Request a return, refund, or exchange
• Contact us through WhatsApp, email, phone, or social media
• Apply promotional coupons or gift cards

The information you provide may include your name, phone number, email address, billing and shipping address, payment-related details (processed by payment partners), communication preferences, and any other information you choose to share with us.

B. Information Collected Automatically

When you browse or interact with our website, certain information is collected automatically through cookies, pixels, log files, SDKs, APIs, and similar technologies.

This may include:

• IP Address
• Browser Type
• Browser Version
• Device Information
• Operating System
• Network Information
• Screen Resolution
• Pages Visited
• Time Spent on Pages
• Entry and Exit Pages
• Click Patterns
• Mouse Movements
• Scroll Behavior
• Cart Activity
• Wishlist Activity
• Search Queries
• Referring Website
• Geographic Region (approximate)
• Session Duration
• Browser Language
• Device Identifiers

This information helps us understand how customers use our website and allows us to improve functionality, performance, usability, and security.

C. Information from Third Parties

We may receive information about you from trusted third parties, including:

• Shopify
• Razorpay
• Shiprocket
• Amazon
• Flipkart
• Google
• Meta
• Microsoft
• Judge.me
• Nector Loyalty
• WhatsApp Business
• Logistics Partners
• Payment Partners
• Fraud Prevention Providers
• Marketing Partners

This information may include order details, payment confirmation, shipping updates, customer support requests, advertising performance, or marketing analytics.

D. Information from Marketplace Orders

If you purchase our products through Amazon, Flipkart, or other authorized marketplaces, we may receive information necessary to process and support your order, including:

• Customer Name
• Shipping Address
• Contact Number
• Marketplace Order ID
• Delivery Status
• Return Requests
• Customer Messages
• Refund Information

We do not control the privacy practices of third-party marketplaces. Please review their respective privacy policies before making purchases.

7. COOKIES & SIMILAR TECHNOLOGIES

To provide a better browsing experience, we use cookies and similar technologies.

Cookies are small text files placed on your device when you visit our website. They allow our website to remember your preferences, improve performance, analyze traffic, secure your session, and personalize your experience.

Cookies do not generally identify you directly but may identify your browser or device.

Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the operation of our website.

They enable features such as:

• Shopping Cart
• Checkout
• Login
• Security
• Fraud Prevention
• Payment Processing
• Language Preferences
• Website Functionality

These cookies cannot be disabled because the website may not function correctly without them.

B. Functional Cookies

These cookies remember your preferences.

Examples include:

• Preferred Language
• Currency
• Saved Cart
• Wishlist
• Recently Viewed Products
• Customer Preferences

C. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

These cookies allow us to measure:

• Website Traffic
• User Journey
• Page Popularity
• Conversion Rates
• Bounce Rates
• Shopping Funnel Performance
• Cart Abandonment
• Customer Engagement

Analytics cookies help us continuously improve our website and customer experience.

D. Advertising Cookies

Advertising cookies help us display relevant advertisements and measure advertising effectiveness.

These cookies may be used to:

• Show personalized advertisements
• Measure campaign performance
• Build audience segments
• Prevent repetitive advertisements
• Optimize marketing spend

Advertising partners may use these cookies in accordance with their own privacy policies.

8. MICROSOFT CLARITY

We use Microsoft Clarity to better understand how visitors interact with our website.

Microsoft Clarity provides behavioral analytics through technologies such as:

• Session Recordings
• Heatmaps
• Click Tracking
• Scroll Tracking
• Navigation Analysis
• Device Analytics
• Browser Analytics
• User Journey Analysis
• Engagement Metrics

Microsoft Clarity may collect information including:

• Mouse Movements
• Scroll Behavior
• Click Locations
• Session Duration
• Device Information
• Browser Information
• Operating System
• Screen Resolution
• Pages Viewed
• Time Spent on Pages
• Anonymous Interaction Data
• IP Address (processed in accordance with Microsoft's privacy practices)

We use this information solely to:

• Improve website usability
• Identify technical issues
• Optimize page layouts
• Improve product discovery
• Improve checkout performance
• Enhance customer experience
• Improve website accessibility

Microsoft Clarity does not intentionally collect passwords, payment card details, or other highly sensitive information entered into secure fields.

For more information, please refer to Microsoft's Privacy Statement.

9. GOOGLE ANALYTICS

We use Google Analytics 4 (GA4) to measure website performance and understand customer interactions.

Google Analytics may collect information including:

• Device Information
• Browser Information
• Approximate Geographic Location
• Website Activity
• Session Information
• Traffic Sources
• Referral Websites
• Pages Visited
• Purchase Events
• Conversion Events
• User Engagement Metrics

Google Analytics helps us:

• Measure website traffic
• Improve website performance
• Understand customer behavior
• Optimize marketing campaigns
• Improve user experience
• Measure conversions

Google may process this information according to Google's Privacy Policy.

10. GOOGLE ADS

We use Google Ads technologies to:

• Measure advertising performance
• Track conversions
• Improve ad relevance
• Build remarketing audiences
• Optimize advertising campaigns

Google may use cookies and advertising identifiers to personalize advertisements and measure campaign effectiveness.

11. META PIXEL

We use Meta Pixel and related Meta technologies to understand how visitors interact with our website after viewing or clicking advertisements on Facebook, Instagram, and other Meta platforms.

Meta Pixel may collect:

• Page Views
• Purchases
• Product Views
• Add-to-Cart Events
• Checkout Events
• Device Information
• Browser Information
• Advertising Identifiers

This information helps us:

• Measure campaign performance
• Improve advertisements
• Show relevant products
• Reduce irrelevant advertising
• Build custom audiences
• Create lookalike audiences

Meta processes this information in accordance with its own privacy policies.

12. SHOPIFY TECHNOLOGIES

Our website is hosted on Shopify.

Shopify may collect and process information necessary to:

• Operate our online store
• Process transactions
• Prevent fraud
• Improve platform performance
• Maintain security
• Provide checkout services
• Store customer accounts
• Process payments
• Facilitate shipping

Shopify may also use cookies and similar technologies to operate the platform efficiently.

For additional information regarding Shopify's data processing practices, please review Shopify's Privacy Policy.

13. PIXELS, TAGS & WEB BEACONS

Our website may use:

• Pixels
• Tags
• JavaScript Libraries
• SDKs
• Web Beacons
• Conversion APIs
• Tracking Scripts

These technologies help us:

• Understand website performance
• Measure advertising campaigns
• Improve website speed
• Detect technical issues
• Measure conversions
• Personalize user experiences
• Improve customer engagement

14. COOKIE CONSENT

Where required by applicable law, we obtain your consent before placing non-essential cookies on your device.

You may:

• Accept all cookies
• Reject non-essential cookies
• Manage your cookie preferences (where available)
• Change your browser settings to block or delete cookies

Please note that disabling certain cookies may affect the functionality and performance of our website.

15. DO NOT TRACK (DNT)

Some web browsers offer a "Do Not Track" (DNT) feature.

Currently, there is no universally accepted standard for responding to DNT signals. Therefore, our website may not respond to such browser settings. However, you can manage cookies and tracking technologies through your browser settings or our cookie preference tools where available.

16. PURPOSE OF PROCESSING YOUR PERSONAL INFORMATION

We collect and process your personal information only for legitimate business purposes, to fulfill our contractual obligations to you, comply with applicable laws, improve our products and services, and provide you with a secure, seamless shopping experience.

We process only the information reasonably necessary for the purposes described in this Privacy Policy.

17. ORDER PROCESSING

We use your personal information to process and fulfill your orders placed through our website or authorized marketplaces.

This includes:

• Verifying your identity
• Confirming your order
• Processing payments
• Generating invoices
• Managing inventory
• Preparing products for shipment
• Coordinating with logistics partners
• Delivering your order
• Sending order confirmations
• Sending shipping updates
• Sending delivery confirmations
• Managing returns, replacements, exchanges, and refunds
• Responding to order-related inquiries

Without certain information, such as your name, shipping address, or contact number, we may be unable to process or deliver your order.

18. PAYMENT PROCESSING

We use secure third-party payment processors to facilitate payments made through our website.

Payment processing may include:

• Credit Cards
• Debit Cards

·        UPI

• Net Banking
• Digital Wallets
• EMI Options
• Buy Now Pay Later (where available)
• Cash on Delivery (where available)

Payment information is securely transmitted directly to our payment partners.

IMPERA COSMETICS does not store your complete payment card details, CVV, PIN, or online banking credentials.

We may receive payment-related information such as:

• Transaction Status
• Payment Confirmation
• Payment Reference Number
• Refund Status
• Payment Method Used

19. SHIPPING & DELIVERY

We use your personal information to coordinate the shipment and delivery of your orders.

This may include sharing limited information with shipping and logistics providers, such as:

• Name
• Delivery Address
• Contact Number
• Order Number
• Package Information
• Delivery Instructions (if provided)

This information is shared solely for the purpose of delivering your order and providing shipment tracking.

20. CUSTOMER SUPPORT

When you contact us, we use your information to:

• Respond to inquiries
• Resolve issues
• Process complaints
• Provide technical support
• Handle returns and exchanges
• Investigate product concerns
• Assist with order tracking
• Improve customer satisfaction

Customer support may be provided through:

• Email
• Phone
• WhatsApp
• Social Media
• Website Contact Forms
• Live Chat (if available)

Support conversations may be recorded or retained for quality assurance, dispute resolution, training, and legal compliance, where permitted by law.

21. ACCOUNT MANAGEMENT

If you create an account on our website, we use your information to:

• Authenticate your identity
• Maintain your account
• Save your preferences
• Store your order history
• Save addresses
• Manage wishlists
• Track loyalty rewards
• Enable faster checkout

You are responsible for maintaining the confidentiality of your login credentials.

22. MARKETING COMMUNICATIONS

With your consent where required, we may use your information to send:

• Promotional Emails
• SMS Messages
• WhatsApp Messages
• Product Launch Announcements
• New Collection Updates
• Discount Offers
• Festival Promotions
• Birthday Offers
• Loyalty Rewards
• Referral Offers
• Cart Reminder Notifications
• Back-in-Stock Alerts
• Price Drop Notifications

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Replying STOP (where applicable)
• Contacting our customer support
• Updating your account preferences

Opting out of marketing communications will not affect transactional messages such as order confirmations, shipping updates, security alerts, or legal notices.

23. PERSONALIZATION

We strive to provide a personalized shopping experience.

We may use your information to:

• Recommend products
• Display recently viewed items
• Suggest complementary products
• Personalize homepage content
• Show relevant offers
• Tailor promotional campaigns
• Improve search results
• Optimize product recommendations
• Enhance website navigation

Personalization is based on your interactions with our website and purchase history.

24. LOYALTY & REWARDS PROGRAMS

If you participate in our rewards or loyalty program, we may use your information to:

• Award reward points
• Track purchases
• Manage referrals
• Verify eligibility
• Offer exclusive discounts
• Determine membership tiers
• Provide personalized rewards
• Process redemptions

Participation in our loyalty program is voluntary.

25. PRODUCT REVIEWS

If you submit a review, rating, testimonial, photo, or other user-generated content through Judge.me or other review platforms, we may:

• Display your review publicly
• Associate your first name or initials with the review
• Display uploaded images or videos
• Respond to your review
• Use reviews for customer support
• Feature reviews in marketing materials with your consent where required

We reserve the right to moderate reviews that violate our Terms of Service or applicable laws.

26. WHATSAPP COMMUNICATIONS

If you contact us via WhatsApp or opt in to receive WhatsApp communications, we may use your information to:

• Confirm orders
• Provide shipping updates
• Respond to customer inquiries
• Share support information
• Send promotional messages (with your consent where required)
• Notify you about offers and product launches

WhatsApp communications are subject to WhatsApp's own privacy practices.

27. EMAIL & SMS COMMUNICATIONS

We may use your email address and mobile number to send:

Transactional Communications

• Order Confirmations
• Shipping Notifications
• Delivery Updates
• OTPs
• Security Alerts
• Return Status
• Refund Updates
• Account Notifications

Marketing Communications

• Newsletters
• Promotions
• Discount Codes
• Product Launches
• Limited-Time Offers
• Seasonal Campaigns

You can opt out of promotional communications at any time, but transactional communications will continue as necessary to fulfill your orders or comply with legal obligations.

28. FRAUD PREVENTION & SECURITY

Protecting our customers and business from fraud is a critical priority.

We may use your information to:

• Verify identities
• Detect fraudulent transactions
• Prevent payment fraud
• Prevent unauthorized access
• Identify suspicious activity
• Investigate policy violations
• Protect customer accounts
• Secure our website and services

We may use automated systems and manual reviews to detect fraudulent or abusive behavior.

29. WEBSITE IMPROVEMENT

We continuously improve our website using analytics and customer feedback.

Information collected through analytics tools, including Google Analytics and Microsoft Clarity, helps us:

• Identify usability issues
• Improve website performance
• Enhance product discovery
• Optimize checkout
• Reduce cart abandonment
• Improve page load times
• Measure customer engagement
• Conduct A/B testing
• Evaluate new features

This information is generally analyzed in an aggregated or pseudonymized manner where possible.

30. BUSINESS OPERATIONS

We may process your information to support the operation and growth of our business, including:

• Internal reporting
• Financial accounting
• Tax compliance
• Auditing
• Business analytics
• Product planning
• Inventory management
• Supplier coordination
• Performance measurement
• Strategic planning

Access to personal information is limited to authorized personnel who require it to perform their job responsibilities.

31. LEGAL COMPLIANCE

We may process your personal information when necessary to:

• Comply with applicable laws
• Respond to lawful requests from government authorities
• Enforce our Terms of Service
• Resolve disputes
• Establish, exercise, or defend legal claims
• Protect our rights, property, customers, or employees
• Prevent illegal activities

Where required by law, we may disclose personal information to law enforcement agencies, regulatory authorities, courts, or other governmental bodies.

32. BUSINESS TRANSFERS

In the event of a merger, acquisition, restructuring, sale of assets, financing, bankruptcy, or similar business transaction, your personal information may be transferred as part of the business assets.

Any successor entity will be required to honor this Privacy Policy or provide you with notice of any material changes.

33. ARTIFICIAL INTELLIGENCE & AUTOMATION

We may use automated technologies, machine learning tools, or artificial intelligence to support our business operations, including:

• Customer service assistance
• Product recommendations
• Fraud detection
• Inventory forecasting
• Marketing optimization
• Search relevance
• Customer segmentation
• Website performance analysis

Where automated processing significantly affects your rights, we will implement appropriate safeguards as required by applicable law.

34. OUR APPROACH TO SHARING INFORMATION

We value your trust and are committed to protecting your personal information.

We do not sell your personal information to third parties for monetary consideration.

We only share your information when it is necessary to:

• Fulfill your order
• Process payments
• Deliver products
• Provide customer support
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and abuse
• Operate our business efficiently

All third parties with whom we share information are expected to maintain appropriate security measures and process your information only for authorized purposes.

35. SHOPIFY

Our online store is powered by Shopify Inc.

Shopify provides the infrastructure necessary to operate our e-commerce store, including:

• Website Hosting
• Checkout
• Customer Accounts
• Order Management
• Inventory
• Security
• Payment Integrations
• Store Performance
• Fraud Detection

Information Shopify may process includes:

• Name
• Email Address
• Phone Number
• Shipping Address
• Billing Address
• Order Information
• Device Information
• IP Address
• Browser Information
• Cookies
• Session Information

Shopify processes this information according to its own Privacy Policy and applicable laws.

36. PAYMENT PROCESSORS

We use trusted payment providers to securely process transactions.

These providers may include:

• Razorpay
• UPI Networks
• Banks
• Card Networks
• Wallet Providers
• Other authorized payment partners

Payment processors may collect:

• Payment Method
• Transaction Amount
• Transaction ID
• Payment Status
• Billing Information
• Fraud Risk Information

IMPERA COSMETICS does not store complete debit card numbers, credit card numbers, CVV numbers, UPI PINs, internet banking passwords, or other confidential payment credentials.

Payment information is transmitted using encrypted connections directly to the payment processor.

37. SHIPPING & LOGISTICS PROVIDERS

To deliver your orders, we share necessary information with logistics and fulfillment partners.

These partners may include:

• Shiprocket
• Courier Partners
• Delivery Agents
• Warehousing Providers
• Fulfillment Centers

Information shared may include:

• Name
• Delivery Address
• Contact Number
• Order Number
• Package Details
• Delivery Instructions (where provided)

This information is used solely for order fulfillment and delivery.

38. AMAZON, FLIPKART & OTHER MARKETPLACES

If you purchase our products through marketplaces, we may exchange information necessary to:

• Confirm Orders
• Process Returns
• Handle Refunds
• Resolve Customer Issues
• Update Shipping Status
• Comply with Marketplace Requirements

Marketplace operators maintain their own privacy practices, and we encourage you to review their respective privacy policies.

39. GOOGLE SERVICES

We use various Google services to improve our website and marketing performance.

These services may include:

• Google Analytics
• Google Ads
• Google Merchant Center
• Google Tag Manager
• Google Search Console

Google may receive certain technical and usage information including:

• Device Information
• Browser Information
• Cookie Identifiers
• Advertising Identifiers
• Website Activity
• Conversion Events
• IP Address (processed in accordance with Google's policies)

This information helps us:

• Analyze website performance
• Improve search visibility
• Measure advertising effectiveness
• Optimize marketing campaigns
• Improve customer experience

40. META (FACEBOOK & INSTAGRAM)

We use Meta technologies including Meta Pixel and related advertising tools.

Meta may process information such as:

• Page Visits
• Product Views
• Purchases
• Add-to-Cart Events
• Device Information
• Browser Information
• Advertising Identifiers

This information enables us to:

• Measure advertising performance
• Improve customer targeting
• Deliver personalized advertisements
• Build remarketing audiences
• Analyze campaign effectiveness

Meta processes this information under its own privacy policies.

41. MICROSOFT CLARITY

We use Microsoft Clarity to understand how visitors interact with our website.

Microsoft Clarity may process:

• Session Recordings
• Heatmaps
• Mouse Movements
• Scroll Behavior
• Click Activity
• Device Information
• Browser Information
• Usage Analytics

The information collected is used to improve website usability, identify technical issues, optimize user experience, and enhance website performance.

42. JUDGE.ME

We use Judge.me to collect and display customer reviews.

Judge.me may process:

• Name (or initials)
• Product Reviews
• Ratings
• Review Photos
• Review Videos
• Purchase Verification
• Review History

Submitted reviews may be displayed publicly on our website or marketing materials, subject to applicable law and your consent where required.

43. WHATSAPP BUSINESS

If you communicate with us via WhatsApp, your communications may be processed through WhatsApp Business services.

This may include:

• Messages
• Phone Numbers
• Order Updates
• Customer Support Conversations
• Media Shared During Support

WhatsApp is operated by Meta and is subject to its own privacy practices.

44. EMAIL & SMS SERVICE PROVIDERS

We may use third-party communication providers to send:

• Order Confirmations
• Shipping Notifications
• OTPs
• Refund Updates
• Promotional Emails
• Marketing SMS
• Customer Surveys
• Product Launch Announcements

These providers process your information only to deliver communications on our behalf.

45. LOYALTY & REWARDS PARTNERS

If you participate in our loyalty program, your information may be processed by our loyalty platform, including Nector Rewards & Loyalty.

This may include:

• Reward Points
• Referral Activity
• Purchase History
• Membership Status
• Redemption History

This information is used solely to administer loyalty benefits and improve customer engagement.

46. SHOPIFY APPS & INTEGRATIONS

To operate and improve our store, we may use Shopify apps and integrations, including but not limited to:

• Shopify Forms
• Shopify Flow
• Shopify Search & Discovery
• Shopify Bundles
• Shopify Translate & Adapt
• Shopify Inbox / Messages
• Marketplace Connect
• Smart Discounts
• GST Invoice India

These applications may access only the information necessary to perform their intended functions and are expected to comply with Shopify's app requirements and applicable privacy standards.

47. PROFESSIONAL ADVISORS

We may share information with professional advisors where necessary, including:

• Accountants
• Auditors
• Tax Consultants
• Legal Advisors
• Compliance Professionals
• Business Consultants

Such disclosures are limited to what is reasonably necessary for professional services.

48. GOVERNMENT AUTHORITIES & LEGAL REQUIREMENTS

We may disclose personal information if required to:

• Comply with applicable laws or regulations
• Respond to lawful requests from courts, law enforcement agencies, or government authorities
• Protect our legal rights
• Investigate fraud or illegal activities
• Enforce our Terms of Service
• Protect the safety of our customers, employees, or the public

We will disclose only the information reasonably necessary to comply with such obligations.

49. BUSINESS REORGANIZATION

If IMPERA COSMETICS undergoes:

• Merger
• Acquisition
• Investment
• Sale of Assets
• Corporate Restructuring
• Bankruptcy
• Insolvency
• Business Transfer

your personal information may be transferred to the successor organization as part of the transaction.

The successor organization will remain bound by the commitments in this Privacy Policy unless you are otherwise notified.

50. INTERNATIONAL DATA TRANSFERS

Our primary operations are based in India. However, some of our service providers may process or store information on servers located outside India.

Where international transfers occur, we take reasonable steps to ensure that:

• Appropriate contractual safeguards are implemented.
• Data is transferred securely.
• Service providers maintain adequate security measures.
• Transfers comply with applicable laws, including the Digital Personal Data Protection Act, 2023, and other relevant regulations.

By using our Services, you acknowledge that your information may be processed in countries where our service providers operate, subject to appropriate safeguards.

51. WE NEVER SELL YOUR PERSONAL INFORMATION

IMPERA COSMETICS does not sell your personal information to third parties for monetary consideration.

We also do not knowingly share personal information for unrelated commercial exploitation.

Any sharing of information described in this Privacy Policy is solely for legitimate business purposes, legal compliance, service delivery, analytics, security, advertising effectiveness, or customer support.

52. OUR COMMITMENT TO DATA SECURITY

Protecting your personal information is one of our highest priorities.

We maintain administrative, technical, organizational, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, misuse, destruction, or loss.

Although no system connected to the Internet can be guaranteed to be 100% secure, we continuously work to maintain appropriate security standards consistent with industry best practices.

53. SECURITY MEASURES WE IMPLEMENT

Depending on the nature of the information processed, our security measures may include:

• SSL/TLS encrypted website connections (HTTPS)
• Secure Shopify-hosted infrastructure
• Encrypted payment processing
• Access controls
• Role-based permissions
• Strong authentication requirements
• Security monitoring
• Fraud detection systems
• Malware protection
• Firewall protections
• Regular software updates
• Backup procedures
• Restricted employee access
• Secure cloud hosting
• Data minimization practices
• Audit logging (where applicable)

Only authorized personnel who require access to perform their job responsibilities are permitted to access personal information.

54. PAYMENT SECURITY

All online payments made through our website are processed using secure third-party payment gateways.

We do not store:

• Complete Credit Card Numbers
• Complete Debit Card Numbers
• CVV Numbers
• ATM PINs
• UPI PINs
• Net Banking Passwords
• OTPs
• Authentication Passwords

Payment information is transmitted directly to certified payment processors using encrypted communication channels.

55. ACCOUNT SECURITY

If you create an account with us, you are responsible for:

• Maintaining the confidentiality of your password
• Protecting your login credentials
• Restricting access to your devices
• Immediately notifying us of unauthorized account activity

You are responsible for all activities occurring under your account unless otherwise required by applicable law.

56. DATA RETENTION

We retain your personal information only for as long as reasonably necessary to:

• Fulfill orders
• Provide customer support
• Maintain customer accounts
• Process returns and refunds
• Comply with tax obligations
• Meet accounting requirements
• Resolve disputes
• Detect fraud
• Enforce legal agreements
• Comply with applicable laws

Different categories of information may be retained for different periods depending on legal, contractual, or operational requirements.

Examples of Retention

We may retain:

Customer Account Information
for as long as your account remains active or as otherwise required.

Order Information
for accounting, tax, warranty, legal, and business record purposes.

Communication Records
for customer support, quality assurance, dispute resolution, and legal compliance.

Marketing Preferences
until you unsubscribe or withdraw consent.

Analytics Data
for website performance analysis and reporting, subject to the settings of our analytics providers.

57. DATA DELETION

When personal information is no longer required, we will:

• securely delete it,
• anonymize it,
• aggregate it, or
• retain it only where legally required.

Certain information may continue to be retained where required by:

• tax laws
• accounting obligations
• fraud investigations
• court orders
• regulatory requirements
• contractual obligations

58. CHILDREN'S PRIVACY

Our website and services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect personal information from children without appropriate authorization where required by law.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information promptly.

Parents or legal guardians who believe their child has provided personal information may contact us to request its deletion.

59. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have one or more of the following rights regarding your personal information.

These rights are subject to legal exceptions and verification requirements.

A. Right to Access

You may request confirmation regarding whether we process your personal information and request access to the personal information we hold about you.

B. Right to Correction

You may request correction of inaccurate, incomplete, or outdated personal information.

C. Right to Update Information

You may update certain information yourself through your customer account or by contacting our customer support.

D. Right to Delete

You may request deletion of your personal information, subject to:

• legal obligations
• tax regulations
• fraud prevention requirements
• dispute resolution
• contractual obligations

Certain information may need to be retained even after deletion requests.

E. Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

F. Right to Restrict Processing

Where permitted by applicable law, you may request that we temporarily restrict processing of your personal information while certain requests are being evaluated.

G. Right to Object

Where applicable, you may object to certain processing activities, including direct marketing communications.

H. Right to Data Portability

Where required by applicable law, you may request a copy of certain personal information in a structured, commonly used, and machine-readable format.

I. Right to Marketing Opt-Out

You may unsubscribe from promotional communications at any time.

You may continue receiving:

• Order Updates
• Shipping Notifications
• Refund Information
• Security Alerts
• Legal Notices
• Service Messages

These communications are necessary for providing our services.

60. RIGHTS UNDER INDIA'S DIGITAL PERSONAL DATA PROTECTION ACT (DPDP ACT)

Where applicable under the Digital Personal Data Protection Act, 2023, you may have rights including:

• Right to access information about processing.
• Right to correction and erasure.
• Right to withdraw consent.
• Right to grievance redressal.
• Right to nominate another person to exercise rights in certain circumstances.
• Any additional rights provided under applicable Indian law.

We will respond to valid requests within the timeframes required by applicable law.

61. HOW TO EXERCISE YOUR RIGHTS

To submit a privacy request, you may contact us using the contact details provided at the end of this Privacy Policy.

Your request should include sufficient information to help us verify your identity and understand the nature of your request.

Before responding, we may request additional information to verify your identity and protect your information from unauthorized disclosure.

62. RESPONSE TIME

We aim to respond to verified privacy requests as promptly as reasonably possible and within the time limits prescribed by applicable law.

Complex requests may require additional time where legally permitted.

63. COMPLAINTS & GRIEVANCES

If you have questions, concerns, or complaints regarding how we process your personal information, we encourage you to contact us first.

We will make reasonable efforts to investigate and resolve your concerns promptly.

If you remain dissatisfied, you may have the right to lodge a complaint with the appropriate regulatory authority or other competent authority in accordance with applicable law.

64. DATA BREACH RESPONSE

If we become aware of a security incident involving personal information, we will take appropriate steps, which may include:

• investigating the incident,
• containing the issue,
• mitigating potential harm,
• notifying affected individuals where required,
• notifying regulatory authorities where legally required,
• improving security measures to prevent recurrence.

65. NO GUARANTEE OF ABSOLUTE SECURITY

While we implement commercially reasonable safeguards, no method of electronic transmission or storage is completely secure.

Accordingly, we cannot guarantee absolute security of personal information, although we continuously work to improve our security practices.

66. INTERNATIONAL USERS

Although IMPERA COSMETICS primarily sells products within India, our website may be accessed from other countries.

If you access our Services from outside India, you understand and agree that your personal information may be collected, processed, stored, and transferred to India or to countries where our trusted service providers operate.

Where required by applicable law, we implement reasonable safeguards for cross-border data transfers.

If local laws in your jurisdiction provide additional privacy protections, those protections shall apply to the extent required by law.

67. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, applications, marketplaces, social media platforms, blogs, payment providers, courier partners, or other external services.

Examples include:

• Amazon
• Flipkart
• Instagram
• Facebook
• WhatsApp
• YouTube
• Google
• Razorpay
• Shiprocket
• Shopify
• Judge.me

Once you leave our website, this Privacy Policy no longer applies.

We are not responsible for:

• Third-party privacy practices
• Third-party security measures
• Third-party cookies
• Third-party content
• Third-party data processing

We encourage you to review the privacy policies of every third-party website you visit.

68. SOCIAL MEDIA

If you interact with IMPERA COSMETICS through social media platforms including:

• Instagram
• Facebook
• WhatsApp
• YouTube
• Pinterest
• LinkedIn
• X (Twitter)
• Other platforms

we may receive information that you choose to share publicly or directly with us.

Examples include:

• Messages
• Comments
• Likes
• Reviews
• Tagged Posts
• Photos
• Videos
• Public Profile Information

Your interactions with these platforms remain subject to the respective platform's own privacy policies.

69. MANAGING COOKIES

You may manage cookies in several ways.

Depending on your browser and device, you can:

• Block cookies
• Delete cookies
• Disable third-party cookies
• Receive notifications before cookies are stored
• Restrict tracking technologies

Please note that disabling cookies may affect website functionality, including:

• Shopping Cart
• Checkout
• Customer Login
• Saved Preferences
• Wishlist
• Product Recommendations
• Website Performance

70. BROWSER CONTROLS

Most browsers allow you to:

• View stored cookies
• Delete cookies
• Disable cookies
• Configure cookie preferences
• Enable private browsing
• Block tracking technologies

Instructions vary depending on your browser.

For assistance, please consult your browser's help documentation.

71. ADVERTISING PREFERENCES

You may choose to limit personalized advertising through:

• Google Ad Settings
• Meta Ad Preferences
• Microsoft Advertising Preferences
• Browser Privacy Controls
• Device Advertising Settings

Disabling personalized advertising does not mean you will stop seeing advertisements; it simply means they may be less relevant to your interests.

72. FUTURE SHOPIFY APPS & BUSINESS TOOLS

As our business grows, we may integrate additional Shopify applications, business software, marketing tools, customer support platforms, fraud prevention solutions, analytics providers, artificial intelligence tools, automation services, and logistics technologies.

Any future integration will be selected after reasonable consideration of privacy and security practices.

This Privacy Policy applies to future technologies to the extent they are used to provide, improve, secure, or operate our Services.

Where a new integration materially changes how we process personal information, we will update this Privacy Policy and provide notice where required by applicable law.

73. ARTIFICIAL INTELLIGENCE & AUTOMATION

We may use artificial intelligence ("AI"), automation technologies, machine learning systems, and predictive analytics to improve our Services.

Examples include:

• Product recommendations
• Search optimization
• Customer support assistance
• Fraud detection
• Inventory forecasting
• Marketing optimization
• Website personalization
• Business analytics
• Operational efficiency

AI tools are used to support human decision-making and improve customer experience.

We do not use AI to make solely automated decisions that produce legal or similarly significant effects on individuals unless permitted by applicable law and accompanied by appropriate safeguards.

74. BUSINESS COMMUNICATIONS

Even if you opt out of promotional communications, we may continue sending essential communications relating to:

• Order Confirmations
• Shipping Updates
• Delivery Notifications
• Refund Status
• Security Alerts
• Password Resets
• Changes to Terms
• Privacy Updates
• Legal Notices
• Product Safety Notices
• Account Notifications

These communications are necessary for providing our Services.

75. AGGREGATED & ANONYMIZED INFORMATION

We may create aggregated, statistical, or anonymized datasets derived from personal information.

Such information:

• Does not identify individual customers.
• Cannot reasonably be linked back to a specific individual.
• May be used for analytics, research, reporting, business intelligence, website improvement, product development, and operational planning.

Aggregated or anonymized information is not considered personal information under this Privacy Policy.

76. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• Changes in applicable law
• New products or services
• Changes in business operations
• New technologies
• New integrations
• Security improvements
• Regulatory guidance
• Customer feedback

Whenever we make material changes, we will update the "Last Updated" date at the top of this Privacy Policy.

Where required by applicable law, we will also provide additional notice or obtain consent before the changes become effective.

Your continued use of our Services after an updated Privacy Policy becomes effective constitutes acceptance of the revised Privacy Policy, to the extent permitted by law.

77. CONTACT US

If you have questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact us using the details below.

IMPERA COSMETICS
Operated by Apexline Marketing

Email: support@imperacosmetics.com

Phone: +91 98999 87909

Registered Address:
914, D Mall, Netaji Subhash Place, Pitampura, Delhi – 110034, India

Website: https://imperacosmetics.com

78. GRIEVANCE OFFICER (INDIA)

In accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (where applicable), privacy-related grievances may be addressed to:

Grievance Officer
IMPERA COSMETICS (Apexline Marketing)

Email: support@imperacosmetics.com

Phone: +91 98999 87909

We aim to acknowledge and address grievances within the timelines prescribed by applicable law.

79. GOVERNING LAW

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Delhi, India, unless otherwise required by applicable law.

80. ENTIRE PRIVACY POLICY

This Privacy Policy constitutes the complete privacy notice governing the collection, use, disclosure, storage, transfer, and protection of personal information in connection with IMPERA COSMETICS and supersedes any prior privacy statements published by us.

If any provision of this Privacy Policy is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.